Blogs

The UAE is home to a dynamic fashion scene, and the undergarment industry is no exception. Whether you are looking for comfort, luxury, or affordability, there are numerous brands offering high-quality lingerie, shapewear, and everyday essentials. In this blog, we explore the top undergarment brands in the UAE that cater to different needs and styles.

1. Misharen

Misharen is a rising brand in the UAE, offering stylish and high-quality undergarments tailored for women of all ages. With a focus on comfort and affordability, Misharen is making waves in the online fashion industry.

Why Choose Misharen?

• Premium-quality undergarments at competitive prices
• Designed for women who priajansoritize comfort and style
• Available exclusively online for easy accessajan

Where to Buy: Visit Misharen.ae for the latest collections.

2. Victoria’s Secret

Victoria’s Secret is a global leader in lingerie, offering a wide range of stylish and sensual undergarments. With multiple outlets across the UAE, it is the go-to brand for women looking for trendy and elegant pieces.

Why Choose Victoria’s Secret?

• Iconic lingerie and nightwear collections
• Premium quality and luxurious feel
• Regular seasonal sales and offers

Where to Buy: Online on Victoria’s Secret UAE and major shopping malls like Dubai Mall and Mall of the Emirates.

3. La Senza

A favorite among young women, La Senza is known for its chic and affordable lingerie. The brand offers a variety of bras, panties, and sleepwear that combine comfort with contemporary fashion.

Why Choose La Senza?

• Affordable yet stylish lingerie
• Frequent discounts and promotions
• A wide range of sizes for different body types

Where to Buy: Available in stores across Dubai, Abu Dhabi, and Sharjah, and online at La Senza UAE.

4. Nayomi

If you prefer modest yet fashionable lingerie, Nayomi is a homegrown UAE brand that specializes in Arab-inspired lingerie, nightwear, and loungewear. It is the ideal choice for women looking for elegant designs with a cultural touch.

Why Choose Nayomi?

• Designed for the Middle Eastern market
• Offers traditional and modern lingerie styles
• Excellent quality at reasonable prices

Where to Buy: Visit Nayomi.com or shop at malls across the UAE.

5. Oysho

A part of the Inditex group (the brand behind Zara), Oysho is known for its minimalistic and comfortable undergarments. It is perfect for women who prioritize soft, breathable, and lightweight lingerie.

Why Choose Oysho?

• Soft, breathable fabrics ideal for UAE’s climate
• Modern and minimalistic lingerie styles
• Offers matching loungewear and sportswear

Where to Buy: Available in Oysho stores and online.

6. Women’secret

A European favorite, Women’secret provides elegant yet budget-friendly lingerie options. The brand specializes in everyday essentials as well as sexy and chic collections.

Why Choose Women’secret?

• Trendy yet affordable pieces
• Offers both comfort and luxury
• Great selection of basics and stylish lingerie

Where to Buy: Visit Women’secret stores in UAE malls or shop online at Women’secret UAE.

7. Hunkemöller

A Dutch brand making waves in the UAE, Hunkemöller is known for its inclusive size range and stunning lingerie collections. Whether you prefer everyday bras or seductive lace sets, this brand has something for everyone.

Why Choose Hunkemöller?

• Offers inclusive sizes (petite to plus-size)
• Trendy lingerie with intricate lace and embroidery
• Comfortable designs for everyday wear

Where to Buy: Available in select UAE malls and online at Hunkemöller UAE.

8. Sloggi

If comfort is your top priority, Sloggi is one of the best brands for seamless, ultra-soft undergarments. It is ideal for women who want invisible support without compromising on style.

Why Choose Sloggi?

• Best for ultra-comfortable, everyday bras and briefs
• High-quality, soft, and breathable materials
• Designed for women who prefer wireless bras

Where to Buy: Available in department stores and online at Sloggi UAE.

9. Triumph

One of the world’s oldest lingerie brands, Triumph combines functionality with elegance. It is perfect for those looking for structured bras, supportive shapewear, and stylish yet comfortable lingerie.

Why Choose Triumph?

• Perfect balance of support and style
• High-quality materials and craftsmanship
• Great selection of shapewear and full-coverage bras

Where to Buy: Available in UAE malls and online at Triumph UAE.

Final Thoughts

With so many amazing undergarment brands available in the UAE, there’s something for everyone—whether you’re looking for comfort, luxury, or affordability. Which of these brands is your favorite? Let us know in the comments below!